Christopher John Rogers: Digital Activation

BRIEF

For Non-Traditional Reatailing class, the Project Off-Runway challenged us to re-think the traditional runway and propose a digital experience

CONCEPT

Inspired by his love for comic books and drawing, Christopher John Rogers will display their Pre-Fall 22 collection by creating their first exclusive Fashion Coffee Table Book featuring different illustrators to reimagine the looks. There is an AR immersive twist though, where each page will have a QR code that leads you to see the reimagines looks in real life in a 360° perspective from the tap of your phone.