Function of Beauty Hair Hub

BRIEF

Create a future store concept that bridges offline and online channels

CONCEPT

Only 7% of women love their hair

this is an alarming stat that inspired Function of Beauty’s first ever brick-and-mortar launch, the FOB Hair Hub. Not only are we providing a customiable experience that the brand already provides through their products, our hair hub is a discovery place where customers can learn about their hair types in an interactive way and get their natural hair routine down upstairs at our salon with out hair specialists. Our goal is to make our customer’s hair journey seamless and feel confident.